Janna Bastow

In the circle story If You Give a Mouse a Cookie, a little mouse runs a small boy ragged as he demands one thing after another when the boy offers him a cookie. The same boy and mouse are back in If You Take a Mouse to School, where boy and mouse learn about science, math, reading, writing, skateboarding, and basketball during their day at school.

Crossing the Chasm is the bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.