Susan Weinschenk

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs.

George Orwell

In 1984, London is a grim city where Big Brother is always watching you and the Thought Police can practically read your mind. Winston Smith joins a secret revolutionary organization called The Brotherhood, dedicated to the destruction of the Party. Together with his beloved Julia, he hazards his life in a deadly match against the powers that be.

Hamilton Helmer

What are the secrets to making a company enduringly valuable? 7 Powers breaks fresh ground by constructing a comprehensive strategy toolset that is easy for you to learn, communicate and quickly apply. Hamilton Helmer develops from first principles a practical theory of Strategy rooted in the notion of Power, those conditions which create the potential for persistent differential returns.

William B. Irvine

One of the great fears many of us face is that despite all our effort and striving, we will discover at the end that we have wasted our life. In A Guide to the Good Life, William B. Irvine plumbs the wisdom of Stoic philosophy, one of the most popular and successful schools of thought in ancient Rome, and shows how its insight and advice are still remarkably applicable to modern lives.

Tom Standage

Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization.

Laura Numeroff

In the circle story If You Give a Mouse a Cookie, a little mouse runs a small boy ragged as he demands one thing after another when the boy offers him a cookie. The same boy and mouse are back in If You Take a Mouse to School, where boy and mouse learn about science, math, reading, writing, skateboarding, and basketball during their day at school.

Sarah Horton

If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.

Natasha Dow Schüll

Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward.

Neil Gaiman

God is dead. Meet the kids. Fat Charlie Nancy’s normal life ended the moment his father dropped dead on a Florida karaoke stage. Charlie didn’t know his dad was a god. And he never knew he had a brother. Now brother Spider is on his doorstep—about to make Fat Charlie’s life more interesting . . . and a lot more dangerous.

Nassim Nicholas Taleb

Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls “antifragile” is that category of things that not only gain from chaos but need it in order to survive and flourish.

Derek Sivers

Anything You Want is a manifesto about living life, appreciating enough, and doing what matters. It's most of what fabled entrepreneur Derek Sivers learned in ten years of starting and growing a small business, compacted into something you can listen to in an hour and a half. A life worth living starts with knowing your personal philosophy of what makes you happy and what's worth doing.

Ayn Rand

Atlas Shrugged, a modern classic and Rand’s most extensive statement of Objectivism—her groundbreaking philosophy—offers the reader the spectacle of human greatness, depicted with all the poetry and power of one of the twentieth century’s leading artists.

Brad Frost

We're tasked with making interfaces for more users in more contexts using more browsers on more devices with more screen sizes and more capabilities than ever before. That's a daunting task indeed. Thankfully, design systems are here to help.

James Clear

No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

Paramahansa Yogananda

Autobiography of a Yogi is at once a beautifully written account of an exceptional life and a profound introduction to the ancient science of Yoga and its time-honored tradition of meditation. Profoundly inspiring, it is at the same time vastly entertaining, warmly humorous and filled with extraordinary personages.

John Carreyrou

A riveting story of Theranos, the biggest corporate fraud since Enron, and a tale of ambition and hubris set amid the bold promises of Silicon Valley.

Ram Dass

Be Here Now is a vehicle for sharing the true message, and a guide to self-determination. With over 150 pages of metaphysical illustrations, practical advice on how to implement a yogic regiment, and a chapter dedicated to quotes and book recommendations, Be Here Now is sure to enrich your emotional, physical, and spiritual life.

Stefanos Zenios, Josh Makower, & Paul Yock

A three-step, proven approach to the biodesign innovation process - identify, invent, implement - provides a practical formula for innovation. The experiences of hundreds of innovators and companies, in the form of case studies, quotes and practical advice, offer a realistic, action-orientated roadmap for successful biodesign innovation.

Aaron Dignan

When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.

Tony Fadell

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Alexander Osterwalder & Yves Pigneur

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Giovanni Carandente (Author), David Finn (Photographer)

The outdoor public works of Basque sculptor Eduardo Chillida (1924–2002), which are installed in various cities around the world, are protrayed here in stunning black-and-white photography, highlighting the intensity of his monumentally scaled abstract sculptures.

Ronald W. Langacker

This book fills a long standing need for a basic introduction to Cognitive Grammar that is current, authoritative, comprehensive, and approachable. It presents a synthesis that draws together and refines the descriptive and theoretical notions developed in this framework over the course of three decades.

Amy Jo Kim

Community Building on the Web introduces and examines nine essential design strategies for putting together vibrant, welcoming online communities. Amy Jo Kim, a leading expert in Web community design, has helped AOL, Yahoo, Oracle, MTV, and others start online worlds that have become flourishing gathering places that people come back to again and again.

Clayton M. Christensen

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

Richard Maurice Burke

This work is the magnum opus of Bucke's career, a project that he researched and wrote over many years. In it, Bucke described his own experience, that of contemporaries (most notably Whitman, but also unknown figures like "C.P."), and the experiences and outlook of historical figures including Buddha, Jesus, Paul, Plotinus, Muhammad, Dante, Francis Bacon, and William Blake.

Jackie Bavaro & Gayle Laakmann McDowell

From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager.

Gayle Laakmann McDowell & Jackie Bavaro

Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview.

Ed Catmull

Creativity, Inc. is a manual for anyone who strives for originality and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is a book about creativity—but to Catmull it is also “an expression of the ideas that I believe make the best in us possible.”

Geoffrey A Moore

Crossing the Chasm is the bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.

Gary Vaynerchuk

Gary spent years building his family business from a local wine shop into a national industry leader. One day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true.

Neal Stephenson

With this extraordinary first volume in what promises to be an epoch-making masterpiece, Neal Stephenson hacks into the secret histories of nations and the private obsessions of men, decrypting with dazzling virtuosity the forces that shaped this century. As an added bonus, the e-book edition of this New York Times bestseller includes an excerpt from Stephenson's new novel, Seveneves.

Chögyam Trungpa

This modern spiritual classic highlights a trick we play on ourselves and offers a brighter reality: liberation by letting go of the self rather than working to improve it.

Patrick Lencioni

In his latest page-turning work of business fiction, best-selling author Patrick Lencioni provides readers with another powerful and thought-provoking book, this one centered around a cure for the most painful yet underestimated problem of modern business: bad meetings. And what he suggests is both simple and revolutionary.

Cal Newport

In Deep Work, Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. He first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen for transforming your mind and habits to support this skill.

Jony Ive

No longer available in print, Designed by Apple in California is a photo-book written by Jonathan Ive with photos taken by Andrew Zuckerman, and published by Apple Inc. in 2016. The book is intended to showcase the company's history, containing 450 pictures of Apple products released from 1998 to 2015.

Bill Moggridge

A pioneer in interaction design tells the stories of designers who changed the way people use everyday things in the digital era, interviewing the founders of Google, the creator of The Sims, the inventors and developers of the mouse and the desktop, and many others.

Jeff Johnson

In Designing with the Mind in Mind, Jeff Johnson, author of the best selling GUI Bloopers, provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow

Sophie Lovell (Foreward by Jony Ive)

Dieter Rams is one of the most influential product designers of the twentieth century. He is famous not only for this vast array of well-formed products, but for his remarkably prescient ideas about the correct function of design in the messy, out-of-control world we inhabit today.

Douglas Stone

We attempt or avoid difficult conversations every day-whether dealing with an underperforming employee, disagreeing with a spouse, or negotiating with a client. From the Harvard Negotiation Project, the organization that brought you Getting to Yes, Difficult Conversations provides a step-by-step approach to having those tough conversations with less stress and more success.