Marty Cagan

Marty Cagan is the founder of the Silicon Valley Product Group (SVPG) and author of INSPIRED.

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.

Marty began his career with a decade as a software developer at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers.

After HP, Marty joined a then young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the Internet industry. Marty worked directly for co-founder Marc Andreessen, where he was vice-president for Netscape’s platform and tools, and later e-commerce applications, and worked to help Internet start-ups and Fortune 500 companies alike to understand and utilize the newly emerging technology.

Marty was most recently senior vice-president of product and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.

During his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.

Books Recommended

Books Written

Inspired
In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.
2017
EMPOWERED
What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it’s because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their pe
2020